Experience Agency

DIGITAL MARKETING

Over the past decades, marketing practice has increasingly focused on creating online interactions between organizations and their consumers.

Marketing practice has shifted towards online interactions between organizations and consumers. This shift is driven by factors like internet penetration, device sophistication, and faster network technology.

  • Digital marketing spending is projected to increase from $335bio to $645bio between 2019 and 2024. Digital marketing encompasses various tools like e-mail, social media, mobile, display advertising, search engine, and viral marketing.
  • Companies like Google and Facebook enable precise consumer targeting based on behavioral signals.
  • Digital marketing strategies are usually based on company goals. These goals can include creating awareness, selling products, and turning consumers into advocates.

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